Your Privacy at 97hi77

1. Who We Are

97hi77 is an online casino and sports betting platform operating at https://97hi77.bet, designed primarily for adult players aged 21 and above in Bangladesh. References to "97hi77", "we", "us" and "our" in this Privacy Policy refer to the 97hi77 platform and its operating team. References to "you", "your" and "the Player" refer to any individual who visits, registers on, or otherwise interacts with the 97hi77 platform.

This Privacy Policy applies to all personal data collected through the 97hi77 website, mobile web application, customer support channels, and any other touchpoint through which you interact with us. This policy should be read alongside our Terms & Conditions.

2. Data We Collect

97hi77 collects the following categories of personal data, depending on how you interact with the platform:

We do not collect sensitive personal data such as biometric data, health information, or religious beliefs unless specifically required by applicable law or regulatory guidance.

3. How We Collect Your Data

97hi77 collects personal data through the following means:

• Direct submission: Data you provide when registering an account, completing identity verification, making deposits or withdrawals, or contacting customer support.
• Automated technologies: Cookies, web beacons, pixel tags and server logs that automatically record technical and usage data when you visit or interact with the platform.
• Third-party sources: Identity verification partners and payment processors (such as bKash, Nagad and Rocket) may provide data to confirm your identity or flag suspicious transactions, as permitted by applicable law.
• Publicly available sources: In limited circumstances, we may verify information against publicly available records to comply with anti-money-laundering (AML) obligations.

4. How We Use Your Data

97hi77 processes your personal data for the following purposes:

• Account management: Creating and maintaining your 97hi77 account, verifying your identity, and managing your login credentials.
• Service delivery: Processing deposits and withdrawals, crediting bonuses, settling bets, and delivering the full range of casino and sports betting services available on the platform.
• Legal compliance: Meeting our obligations under anti-money-laundering (AML) regulations, know-your-customer (KYC) requirements, and responsible gaming standards — including the enforcement of our 21+ age restriction policy.
• Fraud prevention and security: Detecting and investigating suspicious account activity, unauthorised access attempts, bonus abuse, multi-accounting, and other forms of fraudulent behaviour.
• Responsible gaming: Monitoring gameplay patterns to identify signs of problem gambling and, where appropriate, proactively reaching out to players who may benefit from responsible gaming tools or support resources.
• Communications: Sending transactional emails (deposit confirmations, withdrawal notifications, security alerts) and, where you have consented, promotional messages about relevant offers and bonuses.
• Platform improvement: Analysing aggregated usage data to improve the 97hi77 platform, identify popular games and features, and optimise the player experience for users across Bangladesh.
• Legal disputes: Maintaining records necessary to defend or pursue legal claims arising in connection with your account or use of the platform.

97hi77 will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent.

5. Legal Basis for Processing

97hi77 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to perform the contract between you and 97hi77 — primarily, operating your account and delivering the services you have requested.
• Legal obligation: Processing required to comply with applicable laws and regulations, including AML/KYC obligations and the enforcement of the 21+ age restriction.
• Legitimate interests: Processing carried out in pursuit of the legitimate business interests of 97hi77, including fraud prevention, platform security, and service improvement — where these interests are not overridden by your fundamental rights.
• Consent: Processing for purposes such as direct marketing communications, where your consent has been freely given and can be withdrawn at any time without affecting the operation of your account.

6. Data Sharing and Disclosure

97hi77 does not sell, rent or trade your personal data. We share data only in the following limited and controlled circumstances:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank and other payment partners receive only the transaction data strictly necessary to process your deposits and withdrawals.
• Identity verification providers: Third-party KYC service providers may receive your identity documents and personal details solely for the purpose of verifying your eligibility to use the 97hi77 platform.
• Technology and infrastructure providers: Cloud hosting providers, game studios (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe and Ezugi), and other technology partners who process data on our behalf under strict data processing agreements that prohibit any use of your data beyond the agreed purpose.
• Law enforcement and regulatory authorities: We will disclose personal data to law enforcement bodies, courts or regulatory authorities where required to do so by applicable law, or where we have a good-faith belief that disclosure is necessary to prevent fraud, money laundering, or other criminal activity.
• Business transfers: In the event that 97hi77 undergoes a merger, acquisition or sale of assets, your personal data may be transferred to the acquiring entity, subject to the same protections described in this Privacy Policy.

All third parties with whom 97hi77 shares personal data are contractually bound to process that data securely, to use it only for the specified purpose, and to delete it when it is no longer required.

7. Cookies and Tracking Technologies

97hi77 uses cookies and similar technologies to operate and improve the platform. The following types of cookies are used:

• Essential cookies: Required for the platform to function correctly. These include session cookies that keep you logged in during your visit and security cookies that help prevent cross-site request forgery. These cookies cannot be disabled.
• Functional cookies: Remember your preferences such as preferred language, currency display (BDT/৳), and notification settings to personalise your experience across sessions.
• Analytics cookies: Collect aggregated, anonymised data about how players use the platform — such as which games are most popular, which pages receive the most visits, and where users encounter difficulties. This data is used solely to improve the platform.

97hi77 does not use third-party advertising cookies or engage in cross-site behavioural tracking. You can manage cookie preferences through your browser settings; however, disabling essential cookies may prevent the platform from functioning correctly.

8. Data Retention

97hi77 retains personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

• Active account data: Retained for the duration of your account relationship with 97hi77 plus a period of five (5) years following account closure, in compliance with AML record-keeping requirements.
• Transaction records: Retained for a minimum of five (5) years from the date of the transaction.
• Identity verification documents: Retained for five (5) years from the date of verification or from the date of account closure, whichever is later.
• Customer support records: Retained for three (3) years from the date of the last interaction.
• Technical and usage logs: Retained for up to twelve (12) months, after which they are anonymised or deleted.

When personal data is no longer required, 97hi77 deletes or anonymises it in a secure manner. Anonymised data that can no longer be linked to an individual may be retained indefinitely for analytical purposes.

9. Your Privacy Rights

As a player on the 97hi77 platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected]:

• Right of access: You may request a copy of the personal data that 97hi77 holds about you. We will provide this within 30 days of receiving a valid request.
• Right to rectification: If any of your personal data is inaccurate or incomplete, you have the right to request that we correct it. For account details, many corrections can be made directly from within your account settings.
• Right to erasure: You may request that we delete your personal data where it is no longer necessary for the purposes for which it was collected. Note that this right may be limited where we are required to retain data for legal compliance purposes.
• Right to restriction: You may request that we restrict the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data or object to a particular use.
• Right to object: You may object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on our legitimate interests, subject to our being able to demonstrate compelling grounds that override your rights.
• Right to withdraw consent: Where processing is based on your consent (e.g., receiving promotional emails), you may withdraw that consent at any time by updating your communication preferences in account settings or by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

10. Data Security

97hi77 employs a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and our servers.
• Encrypted storage of sensitive data, including passwords (stored as salted hashes, never in plain text) and payment details.
• Strict role-based access controls ensuring that only authorised personnel with a legitimate business need can access personal data.
• Regular security audits, penetration testing, and vulnerability assessments conducted by qualified third-party security specialists.
• Certified fair-play RNG (Random Number Generator) technology to ensure the integrity of all game outcomes.
• Two-factor authentication (2FA) available for all player accounts and mandatory for internal staff access to administrative systems.

While 97hi77 takes all reasonable steps to protect your data, no internet transmission is completely secure. You are responsible for maintaining the confidentiality of your own login credentials and for notifying us immediately at [email protected] if you suspect any unauthorised access to your account.

11. International Data Transfers

97hi77 operates primarily to serve players in Bangladesh. Some of our third-party service providers — including cloud infrastructure providers, game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe and Ezugi, and analytics partners — may be located outside Bangladesh. Where personal data is transferred outside Bangladesh, 97hi77 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Privacy Policy. These safeguards include contractual data processing agreements that bind our service providers to confidentiality and security obligations consistent with our own.

12. Children and Minors

97hi77 is strictly for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not register an account or use any service on the 97hi77 platform. If we become aware that we have inadvertently collected personal data from a person under 21, we will delete that data immediately and close the associated account. If you believe that a minor has registered an account on 97hi77, please contact us at [email protected] so that we can investigate and take appropriate action.

13. Changes to This Privacy Policy

97hi77 reserves the right to update or amend this Privacy Policy at any time. Where changes are material, we will notify registered players by email and publish the updated policy on this page with a revised "Last updated" date. Your continued use of the 97hi77 platform after the effective date of any amendment constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your personal data.

14. Contact and Privacy Queries

If you have any questions, concerns or complaints about this Privacy Policy or the way in which 97hi77 handles your personal data, please contact our privacy team in writing. We are committed to addressing all privacy-related enquiries promptly and in good faith.

Privacy contact: [email protected]

Please include your registered email address and a clear description of your query or request so that we can identify your account and respond efficiently. We aim to respond to all privacy enquiries within 30 calendar days of receipt.